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MSc Business Intelligence and Digital Marketing

Earn a data-powered marketing degree from a dual-accredited business school, 100% online.

Start Dates: January, May, September

Duration: 1 year full-time, 2 years part-time

Study Mode: Online

Fees: £11,520

About the programme

Algorithms, audience scores, and analytics—today’s businesses run on big data. Brunel’s MSc Business Intelligence and Digital Marketing prepares you to become a bold business leader with the expertise to turn complex data into clear, actionable insights that power smarter marketing strategies. 

This fully online degree blends advanced analytics with digital marketing 101s, giving you the tools to excel in sectors like tech, finance, retail, and beyond. With hands-on projects, real-world case studies, and access to cutting-edge technologies, you’ll graduate ready to lead in a data-driven economy.

Accreditation 

This programme is delivered by the Brunel Business School, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).

Modules

All learning is delivered online to fit around your work and personal commitments. You’ll complete 7 core modules, 1 optional module, and a dissertation, combining theory and practical tasks to prepare you for a successful career in business.

How do businesses turn raw data into smarter decisions? This module introduces the core technologies and techniques behind business intelligence, big data, and analytics. You’ll gain the know‑how to interpret complex information and drive strategic outcomes.
Topics:
  • Business intelligence tools
  • Data analytics
  • Big data platforms 
  • Data mining 
  • Forecasting

Experience the consultant’s role before you graduate, as you tackle real business problems using data-led strategies. This module sharpens your strategic thinking and professional advisory skills in the fast-moving world of business intelligence and digital marketing.
Topics:
  • Consultancy process
  • Client relationships
  • Business analysis
  • Strategic alignment
  • Digital marketing tools
  • Ethics and standards

Today’s digital-first world demands marketers who can craft strategies that cut through the noise. This module explores the core techniques behind successful digital campaigns, giving you the tools to reach and engage audiences across platforms.
Topics:
  • Digital strategy
  • Content marketing
  • Social advertising
  • Display and native ads
  • Social media analytics
  • Marketing performance metrics

What does it take to build and grow a successful venture? This module explores the mindset, challenges, and strategies behind entrepreneurship, equipping you to identify opportunities, develop business ideas, and lead small firms through different stages of growth.
Topics:
  • Entrepreneurial mindset
  • Opportunity evaluation
  • Business planning
  • Growth strategies
  • Leadership transitions
  • Types of ventures

Make better decisions with the power of research. This module equips you to interpret, evaluate, and apply both qualitative and quantitative findings, giving you the tools to approach complex business challenges with confidence and clarity.
Topics:
  • Research design
  • Qualitative and quantitative methods
  • Data interpretation
  • Literature review techniques
  • Ethical research practice
  • Critical analysis skills

How do successful organisations continue to drive progress? This module explores how knowledge is created, shared, and applied within teams, across networks, and through technology. You’ll examine the role of digital platforms in supporting innovation and long-term business growth.
Topics:
  • Knowledge management
  • Organisational learning
  • Social networks and collaboration
  • Innovation strategy
  • Web 2.0 tools
  • Knowledge transfer

In today’s fast-paced business world, technology shapes how organisations compete and grow. This module examines the strategic role of digital innovation, from leveraging data analytics and automation to managing cybersecurity risks. You’ll develop the skills to assess technology-driven opportunities and challenges, enabling businesses to stay agile and forward-thinking in the digital age.
Topics:
  • Technology strategy and competitive edge
  • Digital ecosystems and platform management
  • Cybersecurity principles
  • Data-driven business insights
  • Managing tech adoption and change

Responsible leadership in global business means mastering ethics and governance across cultures and markets. This module explores sustainability, corporate social responsibility, and governance frameworks that shape decision-making in SMEs and multinationals alike.
Topics:
  • Shareholder vs stakeholder models
  • Corporate social responsibility
  • Ethical theories
  • Cross-cultural ethics
  • Governance structures
  • Board roles and accountability
  • Sustainability

This module explores strategies that empower diverse workforces across cultures and borders, focusing on leadership, organisational change, and the practical challenges faced in multinational environments. You’ll gain insight into how global diversity drives innovation, equity, and long-term success in today’s interconnected business world.
Topics:
  • Defining global diversity
  • Diversity across functions
  • Theories of diversity management
  • Leadership and change
  • Cross-cultural challenges
  • Organisational transformation

Entry requirements

To join this programme, you’ll need:

  • A 2:2 UK Honours degree (or international equivalent) in any subject is all you need to apply. While work experience isn’t essential, many of our graduates have found it valuable in getting even more from their studies.

All modules and assessments are delivered in English, so you’ll need to meet our English language requirements. We accept a range of qualifications, including:

  • IELTS: 6.5 overall (minimum 6.0 in all areas)
  • Pearson (PTE): 59 overall (59 in all subscores)
  • BrunELT: 63% overall (minimum 58% in all areas)
  • TOEFL iBT: 90 overall (minimum 20 in each section)
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Become best-in-class in data-driven marketing

Global recognition: Join a top 25% UK university where your degree carries weight worldwide. 

Skills that open doors: Gain in-demand expertise employers seek in the fast-growing digital economy. 

Learn by doing: Build practical experience through real projects and tools you’ll use on the job.

Support every step: Benefit from expert guidance designed for busy professionals balancing study and work.

Start your degree journey

Gain in-demand people skills that power your career

Digital problem-solving

Transform complex business intelligence and marketing challenges into clear, responsible actions that drive innovation.

Strategic innovation

Use your expertise to design creative solutions that tackle today’s toughest digital business problems.

Ethical leadership

Make values-driven decisions that promote responsible and sustainable marketing strategies.

Advanced research

Master research methods to analyse and interpret complex data, delivering insightful, impactful results.

Project ownership

Lead original research projects with creativity and rigour to influence digital marketing strategies.

Professional agility

Build the analytical, interpersonal, and leadership skills needed to succeed across diverse industries.

Our graduates work here

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Take your career where business is going

Brunel’s 16,000 business graduates have launched careers with some of the world’s biggest names, including Amazon, PwC, Microsoft, Jaguar Land Rover and L’Oréal. With this degree, you can too.

Earn your MSc with us and unlock opportunities in fast-paced digital roles across business and tech, including:

  • Business Analyst
  • Information Manager
  • IT Consultant
  • Marketing Executive
  • Project Manager
  • Social Media Manager

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Fill out the form and one of our advisors will be in touch with more information, including our brochure.

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