Business Intelligence and Digital Marketing MSc Online
Earn a data-powered marketing degree from a dual-accredited business school, 100% online.
Start Dates: January, May, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £11,520 (regional discounts available)
About the programme
Algorithms, audience scores, and analytics—today’s businesses run on big data. Brunel’s Business Intelligence and Digital Marketing MSc Online prepares you to become a bold business leader with the expertise to turn complex data into clear, actionable insights that power smarter marketing strategies.
This fully online degree blends advanced analytics with digital marketing 101s, giving you the tools to excel in sectors like tech, finance, retail, and beyond. With hands-on projects, real-world case studies, and access to cutting-edge technologies, you’ll graduate ready to lead in a data-driven economy.
Accreditation
This programme is delivered by the Brunel Business School, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).
How you’ll study
Online learning environment
The MSc Business Intelligence and Digital Marketing is delivered through Brunel’s virtual learning environment, giving you access to course materials, recorded lectures, and interactive resources at any time. You will engage with content through video lectures, discussion forums, and collaborative activities with your global cohort. All learning is asynchronous by default, allowing you to study when it suits you, with scheduled touchpoints for tutor interaction and peer discussion.
Weekly study commitment
Full-time students should expect to dedicate approximately 35-40 hours per week to their studies. Part-time students typically commit around 15-20 hours. Your time is split between directed learning activities, independent study and reading, and assessment preparation. The programme runs across three intakes per year – January, May, and September – with a structured module timetable.
Assessment methods
Assessment is through a balance of coursework and examinations. Depending on the module, you may complete written reports, data analysis projects, digital marketing strategy presentations, consultancy briefs, and in-class tests. The programme includes a Professional Consultancy module where you apply business intelligence and digital marketing concepts to real-world scenarios. The programme culminates in a dissertation project.
Support and feedback
You will have access to dedicated academic tutors and a student support team throughout your programme. Tutors provide structured feedback on assessments, and you can reach out to your support team for guidance on academic, technical, or administrative matters. Brunel’s online students also have access to the university’s library, careers service, and wellbeing resources.
Entry requirements
Academic requirements
To join this programme, you’ll need:
- A 2:2 UK Honours degree (or international equivalent) in any subject is all you need to apply. While work experience isn’t essential, many of our graduates have found it valuable in getting even more from their studies.
Language requirements
All modules and assessments are delivered in English, so you’ll need to meet our English language requirements. We accept a range of qualifications, including:
- IELTS: 6.5 overall (minimum 6.0 in all areas)
- Pearson (PTE): 59 overall (59 in all subscores)
- BrunELT: 63% overall (minimum 58% in all areas)
- TOEFL iBT: 90 overall (minimum 20 in each section)
Modules
All learning is delivered online to fit around your work and personal commitments. You’ll complete 7 core modules, 1 optional module, and a dissertation, combining theory and practical tasks to prepare you for a successful career in business.
Topics:
- Business intelligence tools
- Data analytics
- Big data platforms
- Data mining
- Forecasting
Topics:
- Consultancy process
- Client relationships
- Business analysis
- Strategic alignment
- Digital marketing tools
- Ethics and standards
Topics:
- Digital strategy
- Content marketing
- Social advertising
- Display and native ads
- Social media analytics
- Marketing performance metrics
Topics:
- Entrepreneurial mindset
- Opportunity evaluation
- Business planning
- Growth strategies
- Leadership transitions
- Types of ventures
Topics:
- Research design
- Qualitative and quantitative methods
- Data interpretation
- Literature review techniques
- Ethical research practice
- Critical analysis skills
Topics:
- Knowledge management
- Organisational learning
- Social networks and collaboration
- Innovation strategy
- Web 2.0 tools
- Knowledge transfer
Topics:
- Technology strategy and competitive edge
- Digital ecosystems and platform management
- Cybersecurity principles
- Data-driven business insights
- Managing tech adoption and change
Topics:
- Shareholder vs stakeholder models
- Corporate social responsibility
- Ethical theories
- Cross-cultural ethics
- Governance structures
- Board roles and accountability
- Sustainability
Topics:
- Defining global diversity
- Diversity across functions
- Theories of diversity management
- Leadership and change
- Cross-cultural challenges
- Organisational transformation
Fees and funding
Tuition fees for the MSc Business Intelligence and Digital Marketing are £11,520 for the full programme. This covers all teaching, learning materials, assessments,
and access to Brunel’s online resources — there are no hidden costs.
Payment options
Brunel offers a six-month payment plan, allowing you to spread the cost by paying your first instalment at registration and the remaining balance across five equal monthly payments.
Discounts and scholarships
You may be eligible for one or more of the following:
- Early Payment Discount (2%) — applied automatically when you pay in full before your registration date
- Alumni Discount (15%) — for Brunel graduates returning for postgraduate study
- Family Discount (10%) — when a direct family member is also studying at Brunel
- Academic Excellence Award (15%) — for applicants holding a first-class undergraduate degree
Discounts can be combined where eligible. Visit the full fees and funding section for detailed eligibility criteria.
Student loans
UK residents may be eligible for a Postgraduate Master’s Loan through Student Finance England. The loan is not means-tested and is paid directly to you to use towards tuition fees and living costs. Visit gov.uk/masters-loan for full details and to check your eligibility.
Career outcomes
A sector driven by data
Organisations are investing heavily in data-driven marketing, and the demand for professionals who can bridge business intelligence and digital strategy is accelerating. From big data analytics to social media optimisation, companies need people who understand both the numbers and the narrative behind them.
Roles our graduates pursue
- Business analyst – using data to evaluate business performance and inform strategy
- Information manager – overseeing data architecture and business intelligence systems
- IT consultant – advising organisations on technology solutions and digital transformation
- Marketing executive – planning and executing data-informed marketing campaigns
- Project manager – leading digital and analytics-driven initiatives
- Social media manager – managing brand presence and engagement across digital platforms
Where our graduates work
Brunel Business Intelligence and Digital Marketing graduates work with organisations including Barclays, British Airways, and HSBC. The programme’s combination of analytical and creative skills prepares you for roles in agencies, in-house marketing teams, consultancies, and technology firms.
The data-marketing advantage
Graduates with dual expertise in data and marketing are in a stronger position than specialists in either field alone. The ability to extract actionable insights from data and translate them into effective digital campaigns is one of the most sought-after skill combinations in the current job market.
Why choose this programme
Where data meets marketing
This programme sits at the intersection of business intelligence and digital marketing, two of the fastest-growing areas in modern business. You will learn to use data to drive marketing strategy, combining analytical rigour with creative application.
AACSB and AMBA accredited
Brunel Business School holds dual accreditation from AACSB and AMBA, a distinction held by fewer than 6% of business schools worldwide. Your degree is backed by internationally recognised quality assurance.
A London university with global standing
Brunel University London is ranked in the top 25% of UK universities. Studying from a London institution positions you well for roles in one of the world’s leading digital economies.
Hands-on consultancy experience
The Professional Consultancy module puts you in the role of adviser, applying business intelligence and digital marketing techniques to real scenarios. This practical experience bridges the gap between academic theory and workplace application.
Built for working professionals
Three start dates per year (January, May, September), fully online delivery, and flexible study options mean you can gain an advanced qualification without pausing your career.
Career-driven outcomes
Your MSc is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of business intelligence and digital marketing relevant to industry standards.
Gain in-demand people skills that power your career
Digital problem-solving
Transform complex business intelligence and marketing challenges into clear, responsible actions that drive innovation.
Strategic innovation
Use your expertise to design creative solutions that tackle today’s toughest digital business problems.
Ethical leadership
Make values-driven decisions that promote responsible and sustainable marketing strategies.
Advanced research
Master research methods to analyse and interpret complex data, delivering insightful, impactful results.
Project ownership
Lead original research projects with creativity and rigour to influence digital marketing strategies.
Professional agility
Build the analytical, interpersonal, and leadership skills needed to succeed across diverse industries.
Become best-in-class in data-driven marketing
Global recognition: Join a top 25% UK university where your degree carries weight worldwide.
Skills that open doors: Gain in-demand expertise employers seek in the fast-growing digital economy.
Learn by doing: Build practical experience through real projects and tools you’ll use on the job.
Support every step: Benefit from expert guidance designed for busy professionals balancing study and work.
Take your career where business is going
Brunel’s 16,000 business graduates have launched careers with some of the world’s biggest names, including Amazon, PwC, Microsoft, Jaguar Land Rover and L’Oréal. With this degree, you can too.
Earn your MSc with us and unlock opportunities in fast-paced digital roles across business and tech, including:
- Business Analyst
- Information Manager
- IT Consultant
- Marketing Executive
- Project Manager
- Social Media Manager
Take the next step
Fill out the form and one of our advisors will be in touch with more information, including our brochure.
